Wheel Brand is the prestigious brand name under which Ashok Metal Crafts manufactures and markets its range of aluminium vessels and utensils. The company started its meteoric rise on 18 June 1990, under the visionary guidance of Mr N M Ashokan. Over the last ten years, our products have found widespread acceptance throughout the Kerala market.

Our Mission

Over the years, Wheel Brand Aluminium has come to be associated in the mind of the Keralite consumer with aluminium products of superior quality. Our mission is to maintain this enviable reputation, and to set and achieve ever higher standards.

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